Marketing

(Customer)

We create iconic brands and bring them to life. It’s creative and exciting. No two days are the same in this area. We understand our customers in the same way as we understand our Management Trainees and want to make a positive difference to their lives.

By moving around the Marketing team, you will gain valuable experience of marketing for the Thailand’s largest retailer. A chance to develop your skills in lots of different areas, from project management and stakeholder engagement, to creative thinking and presentation techniques.

Department

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Proposition

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Proposition

Brand Communication

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Brand Communication

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Loyalty &

Club Card

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Loyalty &

Club Card

Value

Proposition

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Value

Proposition

- Identify proposition for both seasonal and non-seasonal depending on timeline e.g. Mother's Day Proposition, Tesco 26th Anniversary Proposition, Mall and Fresh Food Proposition.

- Analyze and propose new normal proposition after COVID19, explore what behavior customers will leave after the pandemic.

- Track post evaluation proposition on previous campaign such as beauty, summer, back to school, and non-seasonal.

Qualification

  1. Analytics (Big Data, Return on Investment)

  2. Critical Thinking (Assumptions and Findings)

  3. Engagement and Communication(Right Content and Right Time/ Branding and Sales)

  4. Marketing Technology (CRM System, Marketing Automation)

  5. Customer Focus (Insight and Foresight)

  6. Innovative Thinking

  7. Strategic Marketing Planning and Implementation

- Handle End to End of Food Love Stories project for total year.

- Translate key message of proposition to execution, for store to understand while bring it to life for customer attraction.

- Work closely with media agency and ensure all details of communication production.

- Study customer insights and initiate CRM ideas and tools for customer engagement.

- Initiate strategic Clubcard campaign to meet sales target.

- Acquire deals for Clubcard to achieve yield and right customer target.

- Working on Key Value Item which is a mixture between Marketing and Trade.

- Evaluate and match promotion campaign of products to enhance price value towards customers.

- Develop 'value model' to be flexible as much as possible to help customer enjoy with choice and selection in all situations.